Creator Court feature image

Get ready, tech and basketball fans! Best Buy is teaming up with Microsoft and the NBA to bring you the Creator Court. In this one-of-a-kind in-store event, you’ll get a hands-on experience with the latest Copilot+ PCs, design your own basketball-inspired creations, and rub elbows with NBA stars. Happening in three major cities, the Creator Court blends cutting-edge tech with the electric energy of the NBA, creating a fun and unforgettable experience for you. Whether you’re a tech geek, a student, an entrepreneur, or a die-hard NBA fan, this is the event you won’t want to miss!

What’s happening at Creator Court?

At Creator Court, the excitement is off the charts! Here’s what’s in store for you:

Microsoft Copilot+ Surface laptop
Get hands-on with Microsoft Copilot+ PCs

Ready to experience the future? Test-drive the powerful new Copilot+ PCs and see how AI-enhanced tech can supercharge your creativity, work, and play. Whether you’re designing, gaming, or working, these PCs are built to handle it all.

Create your own custom NBA designs

Unleash your inner artist! Use Cocreator in Paint and generative AI to design your very own NBA-inspired stickers, tapping into the same tools that top creators use. Create something totally unique and totally you.

Jerome Williams
Meet former NBA stars

Ever dreamed of meeting a basketball legend? This is your chance! Experience firsthand the stories, achievements, and invaluable insights from those who have made history in the world of professional basketball. Their presence and tales will undoubtedly inspire and motivate you.

Learn from NBA creators

See creativity in action with live demos from NBA Creators using Copilot+ PC capabilities on Microsoft Surface to bring their visions to life. These sessions offer a unique chance to observe the creative process up close, featuring techniques and insights from professionals. Gain knowledge about the intersection of AI and artistic creation and perhaps find inspiration for your own projects.

Are you thinking when and where? The Creator court will be set up at three Best Buy locations in Montreal, Toronto, and Vancouver. Here are the details:

1. Best Buy Centreville, Montreal

Montreal, get ready! At Creator Court, you’ll have the chance to meet NBA legend Jerome Williams. Known as “The Junkyard Dog,” Williams will be on hand to sign autographs.

But that’s not all—prepare to be blown away by Will Selviz, Montreal’s visionary artist. He’ll showcase how he uses the new Copilot+ PCs to push the boundaries of creativity with the stunning Cocreator feature. Whether you’re into design, tech, or storytelling, Will’s work will inspire you to think big and bring your ideas to life!

Will Selviz

Will Selviz

Born in Venezuela and emigrating to Canada in 2013, Will Selviz is an Afro-Caribbean multidisciplinary designer, who specializes in immersive media technologies including 3D animation, virtual reality (VR), augmented reality (AR), and 360 video. Founder of RENDRD Media, Will aims to bring ideas, concepts, and storytelling to life through 3D animation, in addition to a larger mission to provide employment opportunities and educate BIPOC youth in creative industries where people of colour are still underrepresented. Will’s Afro-Caribbean roots are not only present in his work, but the reason he pays it forward today. 

Event timings:

Friday, October 4th

  • 11 AM – 7 PM

Saturday October 5th

  • 11 AM – 5 PM
  • 12 PM – 2 PM – Will Selviz
  • 2 PM – 3 PM – Jerome Williams a.k.a. JYD

Sunday, October 6th

  • 11 AM – 5 PM
  • 12 PM – 2 PM – Will Selviz

2. Best Buy Heartland, Toronto

Toronto, get ready! At Creator Court, you’ll have the chance to meet NBA star Gordon Hayward. Known for his incredible skills on the court, Hayward will be available for autographs.

Prepare to be inspired by Erika Flores, an immensely talented self-taught freelance illustrator, calligrapher, poet, and multi-media artist from Toronto.

Erika Flores

Erika Flores

Always looking for ways to experiment creatively, Erika is best known for her line art used on a variety of mediums such as digital illustration, acrylic glass paintings, and engravings. As a woman of colour and the proud daughter of Filipino immigrants (who are the biggest basketball fans),  Erika’s work reflects her values and passion in creative storytelling through heritage and culture, empowering youth, BIPOC, LGBTQ2s+ and marginalized communities, and the art behind athleticism and sports. 

Event timings:

Saturday, October 12th

  • 11 AM – 7 PM
  • 12 PM – 2 PM – Erika Flores

Sunday October 13th

  • 12 PM – 6 PM
  • 12 PM – 2 PM – Erika Flores
  • 2 PM – 3 PM – Gordon Hayward

3. Best Buy Cambie, Vancouver

Vancouver, get ready! At Creator Court, you’ll have the opportunity to meet the legendary Metta Sandiford-Artest. Known for his fierce gameplay and dedication to the sport, he’ll be signing autographs and interacting with fans.

Joining Metta is Rafael Mayani, a talented Microsoft artist who will be sharing his insights on how he uses Copilot+ PC features to boost his creativity.

Rafael Mayani

Rafael Mayani

Rafael Mayani is a Mexican born artist based in Vancouver, Canada. He got his start studying Industrial Design at UNAM in Mexico City, quickly pivoting to Visual Arts at Atelier Design School in Barcelona, after which he began a career creating whimsical characters that play with form, scale, colour and perspective. His work can be found in a variety of media, from children’s picture books to, magazines, newspapers, and murals with clients that include Disney and Harper Collins, and Virgin Atlantic.

Event timings:

Saturday, October 19th

  • 11 AM – 7 PM
  • 12 PM – 6 PM – Rafael Mayani

Sunday October 20th

  • 12 PM – 6 PM
  • 12 PM – 2 PM – Rafael Mayani
  • 2 PM – 3 PM – Metta Sandiford-Artest

Explore Copilot+ PC capabilities on Microsoft Surface devices

A girl doing a creative projext using Microsoft laptop

Step into the future of computing with the Microsoft Surface, a Copilot+ PC, where AI-driven innovation enhances every aspect of your digital life. Designed to empower creators and professionals, these PCs feature seamless multitasking capabilities so you can run multiple applications without a hitch. Learn more about the AI technology behind Copilot+ PCs in this blog article. With intelligent performance optimization, your device adapts to your workflow, ensuring that you always have the power when you need it. Plus, advanced security measures protect your data and privacy, giving you peace of mind as you work and play.

Discover how Copilot+ PCs can transform your productivity and elevate your creative potential in this video!

Drive the buzz!

Mark your calendars and get ready to experience the magic of Copilot+ PC capabilities on Microsoft Surface devices and the NBA like never before. Whether you’re looking to elevate your tech game or meet a basketball legend, this is the event that has it all. Join us at one of the three Best Buy locations for an exclusive look at how Copilot+ PCs can change the game.

Explore our Copilot+ PCs collection now and elevate your ability to work, play, and create!

Best Buy
Best Buy is one of Canada’s largest and most successful retailers, operating the Best Buy (www.bestbuy.ca), Best Buy Mobile, and Geek Squad (www.geeksquad.ca) brands.

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