What are you looking for in a new TV? A great picture, of course. And a large screen. And smart features. I’m sure there are many things you want in a new TV. But what is the most important feature for you. Enter this contest and you’ll definitely be happy with the amazing features in the Sony XBR55X900E 4K TV that Best Buy is giving away as the prize.

What is the most important feature of a new TV

You won’t find a TV with a cathode-ray, a massive footprint, or a turn-dial for changing channels on the shelves at Best Buy. Instead you’ll see rows and rows of amazing colours, big screens, thin screens, tiny bezels, and versatile, easy to use smart features. In fact, the TV selection has never been better! They are light enough to mount on most walls, bright enough to be clear enough in a very sunny room, and show colours more naturally than ever.

The Sony 55″ 4K UHD HDR LED Android Smart TV (XBR55X900E) is a great example of the best of the best in TV technology and here are a few of its key features:

4K screen: 4K is the new standard for high definition. In fact, this television will make any signal better, even HD quality programming. However, when you watch 4K movies on this screen, you won’t ever want to go back.

HDR: this technology pairs beautifully with 4K resolution screens to make blacker blacks and colours vibrant and realistic.

Triluminos display: Sony adds another dimension of colour vibrancy to ensure reds, blues and greens are shown in the correct hue from more viewing angles, no matter how bright or dim your room is.

Android Smart Operating system: Intelligent, easy to use functions and access to an ever increasing set of applications allow you to get more from your television.

55 inch display: Big screens are simply better! Immerse yourself in the experience.

Voice Control enabled: Speak into the remote for convenient access to content, and control of your televisions features. Additionally, use Google home enabled devices to issue commands.

Which television feature is most important to you 

Those are a just a small sampling of the great features in this Sony television. I didn’t even mention the dependability and quality that comes with technology manufactured by Sony. To learn more about this amazing television, check out David Manuntag’s video review:

I didn’t list the features above in any particular order, since each of us has a standout feature that for us is the reason why we want this particular television. Tell us what you think is the most important feature and you might just find this 4K HDR TV delivered to your door very soon.


Entering this contest is really easy, but you can only enter once by leaving a comment below (you may not see it posted below immediately but it will eventually show there—please don’t post more than one comment). Now that you have learned about the great TV features that are available in this television, tell us in a comment below which feature is the most important to you.


At the end of the contest, we will randomly select one entry from all eligible entries to receive the Sony 55 inch 4K television.

This contest runs from February 16th until March 2nd.

Remember you can only enter once, but be sure to tell your family and friends. Perhaps they’ll discover the blog for the first time! They would get to read great articles about the latest technology and be able to enter all of the great contests we do on the blog.

Good Luck

Win a Sony 4K TV Contest Rules and Regulations

We frequently have many contests running at Best Buy so check out the “contests in progress” page for more great contests to enter.



  1. I only purchase SONY products!
    The Sony XBR55X900E has the triluminous display and the color gamut is so much better than any other brand of television PERIOD!

  2. All your tvs have great features and wonderful coulor . I think at this time a good feature is the ability to up convert movies and tv to 4K the stronger this ability is the more attractive tvs are to purchase to me .

  3. I think the most important feature is the Voice Control. Also to enjoy watching shows and movie in 4K technology is an out of this world experience. Let’s not forget the huge screen to give us that cinematic effect as it would be like sitting in the theatre enjoying your favourite movies.

  4. Triluminos display must be the best feature in my opinion since it allows us to see a realistic version of the colors. Also, the balance amongst all the colors will show how this television is by far better than any television that cranks up blue colors!

  5. I am very happy to announce the winner of the Sony 4K TV:

    Amanda G. of Moncton NB.

    Keep reading blog.bestbuy.ca and get great informative articles about a wide range of topics from tech to toys, from smartphones to style, right in your email. Participate on the blog by asking questions and offering your expertise to the comment sections of articles you read. And enter more contests: you never know when we will get more great products to give away.

  6. I would love the 55 inch display size for the best picture quality. Thanks for the great giveaway…good luck to everyone. You are going to make someone really happy!

  7. We had a Sony TV before and it was wonderbar – now we sure could use another one – my husband would be “over the moon” with a brand new TV. Also,several years ago, when I bought a TV for my senior Mom, who was now at a Nursing Home, I went to Best Buy and the Sony ones had the best color, so it was a “no braine”r of what to purchase for Mom- like they say – “the best for the best”. Thank you.

  8. Yes I really love this Sony TV 4k the picture so clear..hope I’ll have it before I’ll move so I don’t need to buy anymore

  9. My 4K 49″ is wicked, especially enjoy all the cartoons and wildlife shows.
    Not sure I even need a bigger set but I’m sure someone does!

    Cheers to the winner!

  10. The Android Smart Operating system is the most important feature to me, as it means our two young sons will have no trouble operating it – and maybe thereby allowing mom and dad to sleep in for a few precious moments?! 😉


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