RGB_TV_Masterclass_by_Sony

What can Sony True RGB TV do for your favourite shows, movies, and games?

Find out for yourself at the RGB TV Masterclass by Sony, coming to select Best Buy Experience Stores across Canada from October through December. Watch live demos, chat with Sony reps, get a closer look at Sony’s latest display technology, and discover how it can transform your viewing experience.

Plus, eligible entrants at participating masterclass events in BC, Alberta, and Ontario will have a chance to win a $200 Best Buy gift card. One gift card will be awarded for each eligible event. See official rules for details.

Now, let’s take a look at what’s in store!

Know the latest on TV, audio, and home theatre at Best Buy
Know the latest on TV, audio, and home theatre at Best Buy

What to expect at the RGB TV Masterclass by Sony

The RGB TV Masterclass by Sony is a hands-on session hosted by Sony experts at select Best Buy Experience Stores. Each session runs for approximately 15–30 minutes in the Sony TV space.

During the masterclass, you’ll…

  • See True RGB tech in action. Get a closer look at how Sony’s True RGB technology works and see what it could bring to your next movie night, game night, and big sports event.
  • Compare picture quality side by side. Wondering what sets RGB LED TVs apart from other display technologies? See them side by side and compare their picture quality in real time to get a better picture of which one is right for you. You can also learn more about Samsung vs Sony vs LG RGB LED TVs to see how different brands are approaching RGB TV technology.
  • Get your questions answered. What is RGB LED TV—and why it could change how you watch? Take part in a live Q&A with Sony representatives and get answers to your questions before bringing your next TV home.
  • You might even win a Best Buy gift card! Eligible entrants at participating masterclass events in BC, Alberta, and Ontario can enter for a chance to win a $200 Best Buy gift card through a sweepstakes draw. It gives you a little extra toward your next TV.
  • Plus, enjoy some free, fresh popcorn! What’s a TV masterclass without a little something to snack on? While you check out Sony’s latest TV technology, enjoy some fresh popcorn on the house, courtesy of Sony.

Meet the stars of the show: Sony Class BRAVIA 7 II & Sony Class BRAVIA 9 II

These two featured Sony True RGB TVs are the stars of the masterclass series. Get an up-close look at both models and experience their performance in person.

Sony Class BRAVIA 7 II 65" XR70M2 4K UHD Dolby Vision True RGB LED 120Hz Google TV with Gemini (K65XR70M2) - 2026 - Great for Movies & Gaming

Sony Class BRAVIA 7 II TV

The Sony Class BRAVIA 7 II TV delivers vivid, accurate colour and deep contrast with True RGB technology, while Google TV makes it easy to find and stream your favourite content.

Sony 65" Class BRAVIA 9 II True RGB 4K HDR Google TV with Gemini and Anti-Glare screen LED 120Hz (K65XR90M2B) - 2026 - Great for Movies & Gaming

Sony Class BRAVIA 9 II TV

The Sony Class BRAVIA 9 II TV combines vibrant, lifelike colour with 4K clarity and anti-glare viewing–ideal for immersive movie nights as well as everyday streaming.

For a deeper look at the technology and what to expect from Sony’s new RGB LED TVs, check out Ted Kritsonis’s article.

Find a RGB TV Masterclass by Sony near you

Masterclasses will take place on Saturdays, from October through December, at the following select Best Buy Experience Stores:

Richmond

Unit 700, 5300 No. 3 Road
Richmond, BC V6X 2X9

Dates: Oct. 31 · Dec. 5

Deerfoot Meadows

Unit 300, 8180 11 St. SE
Calgary, AB T2H 3B5

Dates: Nov. 7 · Dec. 12

London

1-1735 Richmond Street
London, ON N5X 3Y2

Dates: Nov. 14 · Dec. 12

Oakville

2500 Winston Park Drive
Oakville, ON L6H 7E5

Dates: Dec. 5 · Dec. 12

Ottawa West

1701 Merivale Road
Nepean, ON K2G 3K2

Dates: Oct. 31 · Dec. 12

LaSalle

7077 boul. Newman
LaSalle, QC H8N 1X1

Dates: Nov. 7 · Dec. 5

Les Galeries La Capitale

5401 boulevard des Galeries
Québec, QC G2K 1N4

Dates: Nov. 14 · Dec. 12


Experience the Latest & Greatest in TV tech at Best Buy

TV technology is moving fast, and Sony’s True RGB approach offers a glimpse at where displays could be headed next. But seeing the technology in person is a different experience than simply reading about it.

If you’re researching your next TV, the RGB TV Masterclass by Sony gives you a chance to see the technology up close, compare picture quality, and get your questions answered before you make a decision.

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