Apple’s latest MacBooks and iPads are arriving at Best Buy Canada. And joining them is the new iPhone 17e, a feature-packed addition to the iPhone lineup that delivers serious value.
Whether you’re upgrading your laptop, refreshing your tablet, or replacing your phone, this launch brings more choice and a more accessible entry point across the Apple ecosystem.
And this time, there’s something especially interesting in the mix: a new MacBook starting at $799.99.
Here’s what’s new and why upgrading at Best Buy makes the most sense right now.
Meet the new MacBooks
Apple’s most affordable Mac ever starts at $799.99
Apple introduces the all-new MacBook Neo, delivering the magic of Mac at a breakthrough starting price of just $799.99 CAD for 256GB.
Designed to make the Mac experience more accessible than ever, MacBook Neo features a durable aluminum enclosure in four beautiful colours: blush, indigo, silver, and citrus. At just 2.7 pounds, it’s lightweight enough for school, commuting, or working from anywhere.
What makes MacBook Neo stand out
A stunning 13-inch Liquid Retina display
With a 2408X1506 resolution, 500 nits of brightness, and support for 1 billion colours, it delivers sharp text and vibrant visuals.
Powered by A18 Pro
MacBook Neo flies through everyday tasks like browsing, streaming, editing photos, and multitasking across apps. It is up to 50 percent faster for everyday tasks than bestselling PCs with Intel Core Ultra 5, and up to 3x faster for on-device AI workloads.
Fanless design
It runs completely silent.
Up to 16 hours of battery life
Enough to power through a full day on a single charge.
1080p FaceTime HD camera and dual mics
Clear video calls with improved voice isolation.
Magic Keyboard and large Multi-Touch trackpad
Comfortable typing with smooth, precise control.
Two USB-C ports and Wi-Fi 6E
Essential connectivity for accessories and fast wireless performance.
MacBook Neo also integrates seamlessly with iPhone through features like Handoff, Universal Clipboard, and iPhone Mirroring, making it a natural fit within the Apple ecosystem.
Pre-orders begin now, with availability starting March 11.
MacBook Air with M5 – Thin, light and more powerful than ever
The new MacBook Air takes Apple’s most popular laptop and makes it even better. Now powered by the M5 chip and starting with double the base storage, it delivers stronger performance while keeping the ultra-portable design that made it a favourite in the first place.
Available in 13-inch and 15-inch sizes, MacBook Air remains impressively thin and seriously light. The 13-inch model weighs just over 2.7 pounds, making it easy to slip into a bag and carry all day without thinking twice about it.
What stands out
- M5 performance that handles multitasking, creative projects and AI-powered features with ease
- Up to 18 hours of battery life, so you can work, stream and create without hunting for a charger
- Liquid Retina display with vivid colour and sharp detail
- Now starts with 512GB of storage, configurable up to 4TB
- Wi-Fi 7 and Bluetooth 6 for faster, more reliable connectivity
- Fanless design, so it stays completely silent
Whether you’re moving between classes, commuting to work or setting up at a café, MacBook Air delivers the performance you need in a design that barely weighs you down.
MacBook Pro with M5 Pro and M5 Max – Serious performance for serious workflows
For creators, developers and power users, the latest MacBook Pro lineup pushes performance further with the all-new M5 Pro and M5 Max chips.
Available in 14-inch and 16-inch models, MacBook Pro is built for demanding tasks, from editing high-resolution video to compiling code and working with complex 3D graphics.
What stands out
- M5 Pro and M5 Max chips delivering major gains in CPU, GPU and AI performance
- Up to 24 hours of battery life, the longest ever in a Mac
- Liquid Retina XDR display with extreme brightness and contrast for pro-level visuals
- Higher base storage, starting at 1TB on M5 Pro and 2TB on M5 Max
- Thunderbolt 5, HDMI and SDXC, plus Wi-Fi 7 and Bluetooth 6
- 12MP Center Stage camera and studio-quality mics for sharp, polished video calls
- Six-speaker system with Spatial Audio for immersive sound
If your laptop is your studio, your editing suite or your main production machine, MacBook Pro gives you the headroom to take on bigger projects with confidence.
Models, pricing & availability:
| Model | Base Storage | Available Sizes | Colours | Starting Price (CAD) | Pre-Order | In Stores |
|---|---|---|---|---|---|---|
| MacBook Neo | 256GB | 13-inch | Blush, Indigo, Silver, Citrus | $799.99* | Available now | March 11 |
| MacBook Air | 512GB | 13-inch, 15-inch | Midnight, Starlight, Silver, Space Grey | $1,499.99* | Available now | March 11 |
| MacBook Pro | 1TB (M5 Pro) / 2TB (M5 Max) | 14-inch, 16-inch | Silver, Space Black | $2,999.99* for M5 Pro / $4,999* for M5 Max | Available now | March 11 |
The latest iPad Air line-up is here too
The new iPad Air is now supercharged by the Apple M4 chip, delivering powerful performance in a thin and light design. Built for Apple Intelligence, it’s designed to help you create, communicate, and get things done effortlessly — all with strong privacy protections built in.
Across the lineup, you’ll get:
- The blazing-fast M4 chip for smooth multitasking, advanced graphics, and demanding creative or AI-powered tasks
- A gorgeous Liquid Retina display with P3 wide colour, True Tone, and ultralow reflectivity
- A 12MP Center Stage front camera for more natural video calls
- A 12MP Wide rear camera for document scanning, photos, and 4K video
- Wi-Fi 7 with optional 5G connectivity on select models
- All-day battery life
- Support for Apple Pencil Pro, Apple Pencil (USB-C), and Magic Keyboard for iPad Air
- Touch ID for secure sign-ins and Apple Pay purchases
- Storage options up to 1TB
Whether you’re multitasking between apps, editing video, sketching ideas, streaming content, or using iPad as a second screen for your Mac, iPad Air is built to keep up.
Why you’ll love the iPad Air 13-inch
The 13-inch model gives you more room to work and create.
- A larger canvas for drawing, designing, and photo editing
- More screen space for split view and multitasking
- A more immersive experience for streaming and gaming
If you like having extra space for creative projects, spreadsheets, timelines, or detailed notes, the 13-inch iPad Air gives you that flexibility in a surprisingly portable design.
What makes the iPad Air 11-inch stand out?
The 11-inch model is all about portability without compromise.
- Easier to carry between classes, meetings, or travel
- Ideal for note-taking and everyday productivity
- A comfortable size for handheld use, meetings, reading, and streaming
It delivers the same M4 performance and Apple Intelligence capabilities in a more compact form factor, perfect if you want power in a grab-and-go size.
Meet the new iPhone 17e
Feature-stacked. Value-packed.
The new iPhone 17e brings many of the features people love about iPhone 17 at a more accessible price point. It features a 6.1-inch Super Retina XDR display, the fast and capable A19 chip, and storage starting at 256GB.
The 48MP Fusion camera delivers optical-quality 2x telephoto, and next-generation portraits let you add background blur after you’ve taken the shot. Ceramic Shield 2 adds durability with significantly improved scratch resistance, while MagSafe now supports faster wireless charging.
With all-day battery life, satellite connectivity for emergencies, Apple Intelligence features, and Face ID privacy protection, iPhone 17e is designed to last and feel fast for years.
And like Mac and iPad, you can trade in your current device to make upgrading easier.
Exclusive My Best Buy savings
If you have a My Best Buy account, there’s even more value built into this launch.1
With My Best Buy, you’re eligible for:
- $50 off newly announced MacBook models including MacBook Neo A18, MacBook Air M5 and MacBook Pro M5
- $25 off newly announced iPad models including iPad Air M4
Check out while signed into your My Best Buy account and get an additional in-cart offer. Don’t have an account yet? Sign up for free today.
Turn your current MacBook or iPad into up to $400 in value
If you have a 2020 M1 MacBook or a newer eligible model, you can trade it in at Best Buy2 and receive up to a $400 Best Buy gift card. Newer eligible models may qualify for even more, depending on condition and configuration.
That can bring the new $799.99 MacBook Neo down to as low as $399.99 after trade-in.
Updated MacBook Air and MacBook Pro models are also eligible for trade-in savings. Bring in your current MacBook and apply the value toward any eligible new model to lower your total cost even further.
Upgrading from an older iPad? For a limited time, when you trade in a 6th generation 64GB Wi-Fi iPad Air, you can receive up to a $400 Best Buy gift card, making it easier to move to the latest iPad Air.
You can also trade in eligible iPads or iPhones and apply the value toward your new device. It is one of the simplest ways to upgrade without paying full price.
Not ready to pay $399.99 upfront?
Best Buy’s Monthly Subscription program gives you another way to upgrade.
Instead of paying the full cost at once, you finance your laptop over 36 months through Fairstone Financial. Your monthly payment is based on the price of your device minus a preset Keep-the-Tech Amount.
At the end of three years, you choose what works best for you:
- Upgrade to a new model
- Return the laptop
- Or pay the Keep-the-Tech Amount to keep it
It’s designed for people who like having the latest tech without a large upfront payment every few years. You can even apply online for financing approval before heading into a store to complete your subscription.
Learn more about Monthly Subscription.
Why upgrade at Best Buy
Getting the newest Apple device is exciting. Getting it with flexibility makes it smarter.
At Best Buy Canada, you can:
- Trade in your current device and apply the value instantly
- Access exclusive My Best Buy member savings
- Choose Monthly Subscription for predictable payments
- Explore financing options that fit your budget
- Add protection plans to help preserve your device’s trade-in value
If you’ve been holding onto a 2020 M1 MacBook or a newer model, this is a strong moment to consider the switch. With trade-in value, monthly subscription options, and the new lower starting price, upgrading feels more within reach than it has in years.
Explore the lineup, compare models, and see what your current device is worth. You might just end up paying a lot less than you expected.
*MacBook Neo starting price in Quebec is $800.59 (Includes $0.60 EHF) and in New Brunswick is $800.64 (includes $0.65 EHF)
MacBook Air M5 starting price in Quebec is $1,500.59 (Includes $0.60 EHF) and in New Brunswick is $1,500.64 (includes $0.65 EHF)
MacBook Pro M5 starting price in Quebec is $3,000.59 (Includes $0.60 EHF) and in New Brunswick is $3,000.64 (includes $0.65 EHF)
MacBook Pro M5 Max starting price in Quebec is $5,000.59 (Includes $0.60 EHF) and in New Brunswick is $5,000.64 (includes $0.65 EHF)
1. Terms and conditions apply. Offer may be cancelled or changed without notice. While supplies last. No rainchecks. This offer does not apply to previous purchases, and does not apply if the product is returned or exchanged. Excludes out of stock, clearance, demos, refurbished, open box, and Best Buy Marketplace products.
2. Trade-In isn’t available in the following stores: Kelowna (BC) and Sudbury (ON) due to municipal by-laws; and isn’t available in any Best Buy Express locations.
Best Buy reserves the right to refuse any Trade-In for any reason. Trade-In is currently only available at select Best Buy locations. You must be at least 19 years of age with a valid government-issued photo ID. Best Buy is required by law to collect and record additional information as necessary. The information collected by Best Buy during any Trade-In transaction may be communicated to law enforcement authorities for law enforcement purposes.
The product must be in good working condition and have an intact serial number. Not all products are eligible for Trade-In. The condition of the product and available documentation and accessories may affect the estimate. Trade-In value may depend on our evaluation of a number of factors, including condition, product age and specifications, documentation, resale value, etc. Trade-In estimates are subject to change and therefore they are only valid at time of estimate inquiry.
You are responsible for removing any data from your product before providing the product for evaluation. You will be required to sign an agreement in store. Payment is by Best Buy gift card only and is not redeemable for cash. Trade-In transactions are irreversible after issuance of the Best Buy gift card. For complete details, see a Customer Service Representative in store.
