This last section is for those of us who absolutely live on the internet. There is absolutely no need for a camera to social media scheduler if you’re just documenting your daily life, but for the growing number of us who use social media at their day jobs, using a scheduler makes the process so much easier.
A social media scheduler is really the last step on getting your image out to the world. At this point, it’s already run almost the full gamut of camera to social media. Your photo or video has been shot, edited, and tweaked to perfection. Now, it just has to go live!
Using a social media scheduler helps social media managers wrangle multiple platforms and accounts at once, but it isn’t necessarily a key part in today’s social media strategy. With more and more apps focusing on engagement-based algorithms, your posting time is slowly beginning to matter less than the content itself.
I recommend dipping into a few basic social media schedulers—even if you’re just a casual user. Knowing that my post is going up later helps me stay in the moment, because I know I can always edit it to perfection once I get home. I love Later for scheduling my Instagram posts, but I’m constantly being recommended Buffer and TweetDeck (built in to/owned by Twitter), too.
Stay grounded in the moment
Social media has become a huge part of daily life. However, your TikTok views, Instagram likes, and Facebook shares don’t have to rule your life. By streamlining your workflow, you can stay in the moment while cutting down the amount of time you spend on social media.
Easy editing programs like Adobe Lightroom and VSCO for mobile will help you get your photos ready for sharing, which you can schedule to go live whenever you’re ready.
The better your camera to social media process gets, the less time you can spend on it—leaving you more time to stay in the moment.