This last section is for those of us who live on the internet. There is absolutely no need for a social media scheduler if you’re just documenting your life, and I genuinely hope that we never enter a day where they become the norm! But for those who use social media for work, using a scheduler makes the process easier on a day-to-day basis.
Social media has become such a huge industry that the expectation for each post has really shot up. In order to grab someone’s attention, every image you produce has to give value , either by being (for instance) informative or exemplary. So, when you’re looking at the social media feeds of bloggers or brands that you follow, you’re likely seeing something that was scheduled weeks in advance. Using a social media scheduler helps social media managers wrangle multiple platforms and accounts at once, and make a big difference in helping you stick to the “big picture:” the story that you’re following for your feed.
I recommend dipping into a few basic social media schedulers to see if switching to a scheduler would help you spend more time focusing on the moment, if you tweet or ‘gram a lot. Buffer, Hootsuite, and Later are the current big 3 of the social media world right now, and they all offer something unique.
Stay grounded in the moment
Social media has become a huge part of daily life, but it doesn’t have to be. By streamlining your workflow with a great camera/smartphone and the right apps, you can cut down the amount of time you spend on social media while still reaping its rewards. Easy editing programs like Adobe Lightroom and VSCO for mobile will help you get your photos Insta-ready, which you can post when you get home or schedule to go up later in the month.
The better your process gets, the less time you’ll spend doing it—and the more time you’ll actually get to spend feeling as joyful as you look in those photos.