Innovative design: Art has a new canvas

Gone are the days when TVs took over our rooms. Now, TVs are designed to blend in and even enhance our homes. The Frame by Samsung is the boldest new television design on the market. Starting with the TV itself, you’ll notice it’s built to resemble a gallery-worthy display piece with a unique frame and flat design. The Frame also has interchangeable frames in walnut, Oak, or white finishes to suit your existing home décor*.

The Frame looks like art and shows off your content in a whole new way, particularly when using Art Mode. Art Mode allows you to showcase your favourite pieces of art and photography just as it would be seen on an actual picture frame hanging in your home. You’ll want to head to your nearest Best Buy store to experience this TV in person.


Create a personal art environment with The Frame

With the Samsung Collection you can browse through an exclusive selection of art and photography curated for The Frame by renowned artists. Whether you want to enjoy wildlife, landscapes, abstract art, or graffiti, a world of art and photography is at your fingertips.

You can also give your own photography the professional gallery treatment by enabling My Collection**. Upload your own artwork and photos, choose from an assortment of matte layouts and colours—even display multiple images at once! No more boring, black screens; The Frame will look just as good when it’s turned off.

 

 

Change your mindset: The Frame is art

The Frame’s big screen offers a stunning display for art, making it a striking sight—on or off. The no gap wall mount also means it’ll hang much more like art on your wall too***.

An added Ambient Sensor can even adjust the TV display based on the room’s light and colours, so content appears like a painting rather than a glaring shiny screen. Smart Adaptive Display Intelligence can also switch off The Frame when you leave the room and turn it back on when you return****.

 

 

Get the best 4K Ultra HD resolution with The Frame

4K TV is the new gold standard in video. As you likely already know, it’s four times better than Full HD. The Frame also has enhanced colour and brightness control so you can experience 1000 nits of peak brightness and see more extreme contrasts between darkest darks and lightest lights. HDR also provides better and more vibrant colour, giving you a picture that’s true to life.

Experience a clutter free entertainment space with the Invisible Connection***** which uses just a single, transparent optical cable to connect your TV to all your TV devices.

The One Remote Control also streamlines your set up letting you access all connected TV devices from a single source.

* Each Customizable Frame sold separately.
** Personal photos uploaded to The Frame will be displayed in their original resolution. Images under 800×800 cannot be uploaded.
*** Measured from rear end of the TV, the gap may differ based on the installation and wall type
**** Motion sensor operates when The Frame is in Art Mode. Actual results may differ depending on lighting conditions.
***** “The Invisible Connection” refers to a single optical cable connected to the One Connect Box integrating certain external device cables, but it does not refer to the power cable of the TV or cables connected to other devices such as the sound bar.

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