For decades, the Geek Squad has helped billions (give or take) of customers, showing up in hundreds of homes across the country to fix, set up, and protect the tech that keeps life running.
Laptop frozen at 2 a.m. in the middle of Alan Wake? We’ve got you. Hit with a computer virus? The doctor will see you now.
Whether in-store, at home, online, or over the phone, we’re everywhere you need us, whenever you need us—always ready to jump in.
But this spring, we’re stepping up our game and switching up our name. Time for us to step out of the shadows and into the spotlight.
Meet the Cool Squad
Starting April 1, swing by any Best Buy Store across Canada. You won’t just be getting help for your slow, wheezy computer or glitchy phone, we’re giving you a full tech makeover. And WE are calling ALL the shots.
So you’re cool. Just like us.
Consider this an intervention
Remember that montage in Crazy, Stupid, Love where Jacob Palmer (played by Ryan Gosling) gives Cal Weaver (played by Steve Carell) a full makeover? Swapping beat-up sneakers, worn-out jeans for designer shoes and a tailored suit…and just like that, he goes from “my heart is broken” to “I’ll break your heart.” This man in the midst of a midlife crisis becomes cool, confident, and ready to take on the world.
You’ll get that same treatment and transformation in-store. Except (sorry to disappoint), instead of Ryan Gosling, it’s your trusted tech experts. And instead of upgrading your outfits, we are upgrading your everyday tech.
Goodbye plain old watch. Hello smartwatches that track your every step.
Goodbye bouncing, tangled cords. Hello incredible, immersive audio from Shokz OpenFit Pro.
Goodbye basic shades. Hello stylish, AI-powered smart glasses that solve the age-old dilemma—do I record this moment, or live in it.
Spring into smarter upgrades with the Cool Squad
Spring is all about fresh starts, a chance to clear out what’s not working and make room for something better. The Cool Squad is here to make that happen. By donning a new hat as your tech stylist, we’re not just waiting for your calls; we’re taking matters into our own hands, ditching your old devices for something new and improved, and supporting every other reset in your life.
Maybe you’re starting a new job. Maybe you’re moving to a different country. Whatever your next chapter looks like, we can help you find the right tech to make it easier (and a lot more fun!), so you can focus on what matters most. Plus, you’ll look oh‑so‑cool doing it.
Visit a Best Buy store and kick off your very own tech makeover. Coming April 1.
P.S. We’re petitioning for Best Buy Blog to make our name official. Drop a comment to help us out!
