What does it feel like to have “The Best Seat in Canada”?
This summer, Best Buy Canada is bringing immersive tech experiences to Toronto that place you at the centre of premium soccer viewing moments through cinematic setups, connected technology, and interactive environments designed to make every match feel bigger.
From May 28 to June 7, you can visit interactive setups across downtown Toronto and select Best Buy stores, explore featured technology firsthand, capture photo-worthy moments, and take a seat for a chance to collect instant prizes while supplies last. You can also scan the on-site QR code for a chance to win tech bundles inspired by the products featured throughout the experience.
What is “The Best Seat in Canada”?
“The Best Seat in Canada” is an interactive Best Buy Canada experience designed to bring premium soccer viewing to life through immersive, tech-filled environments. The experience is built around two curated setups, known as vignettes, each reflecting how people enjoy soccer at home and on the go.
At the centre of each vignette is a statement seat paired with carefully selected technology designed to elevate the viewing experience. From cinematic TVs and immersive audio to smart lighting, portable devices, and connected tech, every element works together to bring you closer to the action.
These spaces are designed to be explored, photographed, and experienced firsthand. Take a seat, interact with the featured products, and discover how technology can transform the way you watch, follow, and stay connected to the game.
Where to experience “The Best Seat in Canada”
First stop: Sankofa Square (Home vignette)
May 28 and 29, 2026 – 10 a.m. to 7 p.m.
1 Dundas Street East, Toronto, ON
Experience the Home vignette in the heart of downtown Toronto.
The Home vignette is built around the ultimate at-home soccer viewing setup. It combines premium picture quality, immersive sound, smart lighting, and connected home technology to create a space designed for unforgettable match-day moments. Every detail enhances the action while creating a comfortable, social environment for watching the game with friends and family.
Inside the space, you will find a fully styled setup featuring premium TVs, audio systems, smart home products, and lifestyle tech working together as one connected experience.
One lucky winner will have a chance to win a premium home tech bundle inspired by the products featured throughout the vignette.
Next stop: Union Station (On-the-Go vignette)
June 3 and 4, 2026 11 a.m. to 7 p.m.
Union Station, lower level
65 Front Street West, Toronto, ON
Step inside the On-the-Go vignette and stay connected to every soccer moment while moving through the city.
Built around mobility, portability, and connected viewing, this experience shows how premium tech helps you follow the action wherever the day takes you. From mobile devices and personal audio to wearables and portable tech, the setup highlights how matches, highlights, and live moments can stay within reach through every commute, trip, and city stop.
Whether you are catching key moments between destinations or staying in tune with the energy of the game, this vignette shows how viewing experiences can remain immersive even on the move.
One lucky winner will have a chance to win a premium On-the-Go tech bundle inspired by the products featured throughout the experience.
Final stop: Experience “The Best Seat in Canada” in Best Buy stores
On June 6 and 7, you can also experience the vignettes at participating Best Buy Canada stores during regular store hours.
- Best Buy Sherway (Home vignette)
167 North Queen Street, Etobicoke, ON - Best Buy Scarborough (Home vignette)
480 Progress Avenue, Scarborough, ON - Best Buy Bay & Dundas (On-the-Go vignette)
65 Dundas Street West, Toronto, ON
How to enter the contest
Entering is simple:
- Visit one of the activation locations
- Scan the on-site QR code
- Complete the online entry form
If you are a myBestBuy member, or sign up during the activation, you will automatically receive one additional contest entry.
No purchase is necessary to enter.
The contest runs from May 28 to June 7, 2026. Winners will be selected by random draw on June 20, 2026 and contacted directly using the information provided during entry.
Create your own Best Seat in Canada
The experience does not end at the installations. During the event period, you can also shop special offers on products featured throughout the vignettes and bring the energy of “The Best Seat in Canada” into your own space.
From cinematic TVs and immersive audio to smart lighting, portable devices, and connected lifestyle tech, these are the products powering the premium soccer viewing setups showcased across Toronto.
Whether you are creating a dedicated soccer-watching space at home, upgrading your entertainment setup, or looking for tech that keeps you connected on the go, this is your chance to recreate the experience for yourself.
Shop featured products from the Home vignette
Philips Hue Play Gradient Lightstrip
Dynamic lighting that transforms every viewing moment.
Insignia Portable Ice Maker
A hosting essential designed for game-day drinks and summer gatherings.
Shop featured products from the On-the-go vignette
Lenovo IdeaPad 5x 14″ Laptop
Portable performance for streaming, highlights, and life on the move.
Sony WH-1000XM6 Headphones
Immersive sound designed for every commute, trip, and viewing moment.
Your seat is waiting
Whether you visit downtown Toronto or stop by a participating Best Buy Canada store, this is your chance to step inside immersive environments inspired by the energy and excitement of soccer’s biggest moments.
Explore the technology, take your shot at instant prizes while supplies last, and enter for your chance to win premium tech bundles inspired by “The Best Seat in Canada.”
