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Sam is an award-winning writer who works both in Canada and the UK. Past clients have included NGOs, HM Government and the National Health Service in the UK, travel websites, film production companies and arts organizations. Sam completed a major commission by UNICEF Canada contributing to their national rebranding and accompanying website re-launch which introduced and expanded on 5 key Pillars of UNICEF's work in the world. Sam was also instrumental in KIA's KIA DRIVE CHANGE Initiative two years running. She is a regular contributor to ELEVATE Magazine.