Apple’s newest lineup has arrived, introducing breakthrough experiences across iPhone, Apple Watch, and AirPods. Leading the announcement is the all-new iPhone Duo, Apple’s first foldable iPhone, alongside iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5. Together, they bring new ways to stay productive, connected, active, and entertained throughout your day.
Whether you’re looking for a powerful new smartphone, a smartwatch that helps you stay on top of your day, or more immersive audio, Apple’s latest devices are designed to help you get more from the technology you use every day.
Ready to upgrade?
Visit a Best Buy store and unlock trade-in savings
Trade in your eligible iPhone or Apple Watch in store* and get up to a $1,500 gift card toward a new iPhone1 or up to a $565 gift card toward a new Apple Watch2.
What’s new from Apple?
From an all-new foldable iPhone experience to powerful updates across Apple Watch and AirPods, Apple’s latest lineup is designed to help you stay connected, productive, active, and entertained in more ways than ever.
iPhone Duo: a new way to iPhone
Apple’s first foldable iPhone introduces the largest iPhone display ever in a remarkably thin, foldable, posable, and standable design. When folded, it’s compact and easy to carry. Open it up to enjoy more room to work, watch, game, browse, and multitask.
Powered by the A20 Pro chip, iPhone Duo delivers powerful performance and all-day battery life in a completely new form factor. New experiences like Duo Preview shows the live preview on the outer display, helping subjects pose, check their framing, and guide the shot. Duo FaceTime lets people who are with the user join a video call on the outer display, so everyone can share the moment without crowding around one screen.
Feature highlights
- Largest iPhone display ever
- Thin, portable foldable design
- A20 Pro chip
- Duo Preview, Duo FaceTime, Smart Take, and Kid Cue experiences
- 48MP Dual Fusion camera system
- All-day battery life
iPhone 18 Pro and iPhone 18 Pro Max
Built for users who want Apple’s most advanced iPhone experience, iPhone 18 Pro and iPhone 18 Pro Max combine powerful performance, enhanced camera capabilities, and next-generation intelligence features.
The new A20 Pro chip delivers faster performance and improved efficiency, while advanced camera enhancements help capture stunning photos and videos in more situations. Combined with longer battery life and the latest Apple Intelligence experiences, iPhone 18 Pro is designed to help you create, communicate, and accomplish more every day.
Feature highlights
- A20 Pro chip built on Apple’s latest architecture
- Advanced 48MP camera system
- New variable-aperture camera technology
- Enhanced Apple Intelligence experiences
- Improved battery life
- Powerful photo and video tools
Compare the latest iPhone lineup
Whether you’re looking for the biggest screen, the most advanced camera system, or Apple’s first-ever foldable iPhone, there’s a model designed for you.
| Model | Display | Chip | Camera System | Battery Life | Starting Price (CAD) | Pre-order | Available |
|---|---|---|---|---|---|---|---|
| iPhone Duo | Largest iPhone display ever. 7.6-inch inner Super Retina XDR display 5.4-inch outer display | A20 Pro | 48MP Dual Fusion camera system | Dual battery system. All-day power. | Starting from $2,799 | October 16 | October 23 |
| iPhone 18 Pro | 6.3-inch ProMotion display | A20 Pro | 48MP Fusion Main camera with variable aperture | Up to 24 hours of use per charge.3 | Starting from $1,799 | September 12 | September 18 |
| iPhone 18 Pro Max | 6.9-inch ProMotion display | A20 Pro | 48MP Fusion Main camera with variable aperture | Up to 30 hours of use per charge.3 | Starting from $1,949 | September 12 | September 18 |
3See apple.com/ca/batteries and apple.com/ca/iphone/compare for more information.
Pricing and availability subject to change.
Apple Watch Series 12
Apple Watch Series 12 helps you stay connected, active, and informed throughout your day. From health and wellness insights to everyday convenience features, it’s designed to help you stay on top of what matters most.
Whether you’re tracking workouts, monitoring important health metrics, checking notifications, or staying connected while on the move, Apple Watch Series 12 works seamlessly with your daily routine.
Feature highlights
- New health and wellness experiences
- Advanced fitness and activity tracking
- Convenient everyday connectivity
- Seamless Apple ecosystem integration
- Designed to support your daily routine
Apple Watch Ultra 4
Built to go further, Apple Watch Ultra 4 combines rugged durability with advanced capabilities for users who demand more from their smartwatch.
Whether you’re exploring the outdoors, training for a personal best, or simply navigating a busy day, Ultra 4 is designed to help you stay connected, informed, and ready for what’s next.
Feature highlights
- Rugged design built for demanding environments
- Advanced fitness and performance tracking
- Reliable connectivity on the go
- Premium materials and construction
- Designed for adventure and everyday use
AirPods 5
AirPods 5 make everyday listening more immersive with improved Active Noise Cancellation in an open-ear design, enhanced battery performance, and intuitive controls.
Whether you’re listening to music, taking calls, catching up on podcasts, or enjoying your favourite shows, AirPods 5 help you stay connected to your world while enjoying high-quality audio throughout the day.
Feature highlights
- Up to 1.5x more Active Noise Cancellation than AirPods 4 with ANC
- Transparency mode
- Adaptive Audio
- Conversation Awareness
- Personalized Spatial Audio with dynamic head tracking
- Multiple charging options, including wireless charging models
Better together
iPhone 18 Pro, Apple Watch Ultra 4, and AirPods 5 are designed to work seamlessly together, making everyday tasks easier and more convenient. Whether you’re taking a call through AirPods 5 while walking the dog, checking directions and notifications on Apple Watch Ultra 4 during a bike ride, or capturing stunning photos and videos on iPhone 18 Pro, the Apple ecosystem helps keep everything connected and within easy reach.
Get ready to pre-order at Best Buy
The newest Apple devices are almost here, and this year’s lineup gives you more ways than ever to stay connected, create, explore, and enjoy your everyday moments. Whether you’ve been waiting for Apple’s first foldable iPhone, thinking about upgrading your Apple Watch, or looking for a more immersive way to listen with AirPods 5, now is the perfect time to start planning your next upgrade.
Bring in your eligible phone or smartwatch, trade it in at Best Buy, and put its value toward a new iPhone 18 Pro series or Apple Watch.
* Trade-In isn’t available in the following stores: Kelowna (BC) and Sudbury (ON) due to municipal by-laws; and isn’t available in any Best Buy Express locations. 1
1 $1,500 trade-in gift card value is based on a iPhone 17 Pro Max 2TB model.
2 $565 trade-in gift card value is based on a Apple Watch Ultra 3 49mm model.
Best Buy reserves the right to refuse any Trade-In for any reason. Trade-In is currently only available at select Best Buy locations. You must be at least 19 years of age with a valid government-issued photo ID. Best Buy is required by law to collect and record additional information as necessary. The information collected by Best Buy during any Trade-In transaction may be communicated to law enforcement authorities for law enforcement purposes.
The product must be in good working condition and have an intact serial number. Not all products are eligible for Trade-In. The condition of the product and available documentation and accessories may affect the estimate. Trade-In value may depend on our evaluation of a number of factors, including condition, product age and specifications, documentation, resale value, etc. Trade-In estimates are subject to change and therefore they are only valid at time of estimate inquiry.
You are responsible for removing any data from your product before providing the product for evaluation. You will be required to sign an agreement in store. Payment is by Best Buy gift card only and is not redeemable for cash. Trade-In transactions are irreversible after issuance of the Best Buy gift card. For complete details, see a Customer Service Representative in store.
