Retro flip phone

In today’s digital landscape dominated by iPhones and Android phones, flip phones are making a remarkable comeback. This may come as a surprise to many, but these iconic devices are resurfacing with renewed popularity for a number of reasons. While Gen Z and Millennials are at the forefront of this retro tech movement, more and more people are embracing these minimalist devices. Discover why in this article and learn about the dumb phone movement and how it encourages a more mindful approach to technology.

The era of flip phones 

Before the smartphone revolution, flip phones were the epitome of mobile technology. They were compact, stylish, and provided the much-desired privacy with their clamshell design. Snapping it shut after a call was a unique tactile experience—one that touchscreens don’t offer. During this era, cell phones were primarily used for calls and texting, and features such as cameras and internet connectivity were considered groundbreaking advancements.

Why flip phones are making a comeback 

In an unexpected twist, flip phones are experiencing a resurgence in popularity, especially among Gen Z and millennials. Here are a few reasons why they’re growing in demand.

flip phone

For Gen Z:

  • Digital detox: The constant connectivity that smartphones provide, while beneficial, has its drawbacks. Many from Gen Z are actively seeking periods of disconnection, and flip phones offer just that. 
  • Fashion statement: Everything old becomes new again. Owning a flip phone is now seen as a unique style statement, a way to stand out.
  • Privacy and minimalism: Modern smartphones come with a myriad of applications and tracking systems. A flip phone’s limited capabilities make it an attractive option for those wanting fewer digital footprints.  

For Millennials:

  • Nostalgia: These phones transport many Millennials back to their teenage years, a period of simpler tech. For them, flip phones are not just devices; they are memory capsules.
  • Reduced screen time: There’s a growing realization among Millennials about the negative impacts of prolonged screen time, leading many to seek out simpler devices. 
  • Durability: Old-school flip phones were known for their ruggedness, a stark contrast to today’s delicate smartphones. 
Flip phone

The dumb phone movement 

“Dumb” phones, like retro flip phones, are basic cell phones—often without internet capabilities. The growing dumb phone movement reflects a longing for simplicity and mindful living, and they offer advantages over their “smart” counterparts:

  1. Presence over scroll: With no apps or internet, users find themselves more present in moments. 
  1. Battery life: One of the significant advantages of dumb phones is their extended battery life, sometimes lasting days on a single charge. 
  1. Affordability and sustainability: Without the need for advanced tech, these phones are often cheaper and last longer, reducing electronic waste. 

Culture, tech, and choices 

Culture and technology have always influenced each other. The flip phone trend among Gen Z and Millennials is a testament to this. While on the one hand, society is progressing rapidly with AI and advanced tech, on the other, there’s a desire to slow down, reminisce, and sometimes even revert. The mobile industry, known for its rapid advancements, now finds itself in a unique position. With a segment of its consumer base leaning towards older tech, there’s a potential market for new devices that blend the old with the new. 

Are flip phones here to stay?

It remains to be seen if flip phones will ever regain the dominance they once had. However, if you are looking for more simplicity and mindfulness, flip phones provide a nostalgic and liberating alternative. Embracing these minimalist devices not only promotes a more balanced and present-oriented lifestyle but also offers practical benefits such as extended battery life, affordability, and sustainability. As generations continue to shape and be shaped by the tech at their disposal, the mobile phone  industry stands to witness many more such evolutions. 

This article was drafted using AI technology and then reviewed, fact-checked, and revised by a member of our editorial team.

Best Buy (assisted with AI)
Best Buy is exploring ways to use AI technology to help us craft engaging content for our customers and fellow tech enthusiasts. It is important to us that we provide you with articles that are timely, accurate, and helpful, which is why our amazing team of writers and editors review, fact-check, and revise any AI-generated content before we post it on our blog. Learn more about our Policy on the Use of Generative AI Content.


  1. Using a flip phone for cellular coverage with an older iPhone for wireless only would save a fortune. We are alll around wireless at home, work and even local stores for wireless so why not avoid paying for cellular on your iPhone but use the iPhone for internet and the cheap flip phone for calls? Saves a ton of money.

  2. Love it for the flip phone to come back.. should be the only phone kids get untill they graduate high school! They would probably learn more and have less “mental issues”…


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