Fujifilm Instax SQUARE SQ40

The Fujifilm Instax SQ40 instant Camera and Fujifim Instax Mini Evo Brown are the brand new instant cameras in the Instax Mini line. There are a lot of things to love about the Fujifilm Instax Mini line. For starters, the aesthetics of each product are always spot-on. These instant devices are cool and slick, with gorgeous minimalist and retro details. More importantly, the Instax Mini line is constantly being updated: You can count on these products to reflect the latest and greatest in both trends and instant photography technology. The SQ40 and Mini Evo Brown are included in these timely aesthetic updates.

What’s new in the Fujifilm Instax SQ40 instant camera?

The Fujifilm SQ40 offers the look of the Fujifilm Instax Mini 40 with the aspect ratio of the Instax SQ1. It’s a really chic hybridization of two popular lines that instant photography enthusiasts will love. This simple, square camera creates beautifully exposed square prints under any lighting conditions.

One great, recent update to the Instax line is the INSTAX UP! App. Designed for saving and sharing, you can now scan any of your Instax prints (including the ones from the SQ40) into your Fujifilm cloud account using your smartphone. Consider it the best of both words: The immediacy of an instant print, plus the handiness of a digital copy.

Instax Square SQ 40 features

Fujifilm SQ40 features

The Fujifilm Instax SQ40 prints punchy, square prints with creamy, analog results. Take advantage of this camera’s automatic exposure function to achieve stunning snaps in any environment and use Selfie Mode for close-ups and selfies (both solo and group). Like other Fujifilm Instax Mini cameras, the SQ40 includes a clever selfie mirror and a powerful, on-body automatic flash.

Fujifilm Mini Evo Brown features comparison

What’s new in the Fujifilm Instax Mini Evo Brown?

The Mini Evo Brown introduces a new colour way of a well-loved Fujifilm product. The Mini Evo launched only in black in 2021, but its popularity and unique hybrid format led to the brand deciding to re-release it this year in brown. Enjoy this great instant camera now in a softer brown: Think of this as the “grassy fields, bead curtains, and beanbag chairs” aesthetic to the Mini Evo Black’s edgier vibe.

What’s in this camera body is staying the same, so you can expect the same great specs in the Mini Evo Brown as the Mini Evo Black.

Fujifilm Mini Evo Brown features

Fujifilm Evo Brown features

The Fujifilm Mini Evo Brown features hybrid instant camera technology. That means you can snap and print instantly—but you can also share your snaps online, edit before printing, and store them for later use. The Mini Evo comes with its own digital storage space but also pairs with your phone via the Instax Mini Evo Smartphone App, so you can use your Mini Evo like a Fujifilm Instax Mini camera and printer.

The Fujifim Mini Evo camera and app allow you to choose from 10 integrated lens effects, add 10 different film effects, and take photos in both portrait and landscape (with separate shutter buttons for comfortable capturing). The Mini Evo also features macro mode, Bluetooth connectivity, a micro SD card slot, and a self-timer so you can always get that perfect shot—even if you’re scrambling to fit yourself in it.

There’s lots to enjoy in the Fujifilm Instax line. So, shop the Fujifilm Instax SQ40 Instant Camera and Fujifilm Instax Mini Evo Brown online at Best Buy today or check out the rest of the Best Buy Blog’s Fujifilm content to choose the perfect Instax model for you. These instant cameras are a favourite, so there’s plenty of reviews to read up on!

Rae Chen
Rae Chen covers everything from handbags to speakers here on the Best Buy Plug-in Blog. They can also be found at thenotice.net, where they've been writing about beauty & wellness since 2007.