BookTok is more than a trend; it’s shaping the way young people interact with books and reading. Through engaging content, it’s connecting readers of various ages to new books and authors. If you’re looking to connect with a young reader in your life, understanding the influence of BookTok may guide you towards thoughtful gift ideas like an eReader

What is BookTok? 

BookTok is a thriving subcommunity on the popular social media platform TikTok, where users share short videos related to books, reading, and literary culture. Find it by searching for the hashtag #booktok. Started in 2020, it has become a significant cultural phenomenon among Gen Z, but its appeal extends beyond this age group, connecting readers of all ages. 

The content on BookTok varies widely. From book reviews and recommendations to creative interpretations and dramatic readings, it offers a unique and engaging way to explore the literary world. Some users showcase their book collections, while others offer insights into specific genres, authors, or themes. 

BookTok’s power lies in its ability to democratize reading recommendations. Traditional sources of book suggestions, such as publishers and critics, have been supplemented by everyday readers sharing their genuine love and opinions about books. This leads to a broader and more inclusive range of titles being highlighted, resonating with different tastes and interests. 

For Gen Z in particular, BookTok provides a communal reading experience that aligns with their digital native status. It connects them with like-minded individuals, encourages them to discover new books, and even drives reading trends. Books that receive attention on BookTok often see increased popularity and sales, reflecting the platform’s influence on the reading habits of its users. 

In essence, BookTok is not just a place to talk about books; it’s a dynamic and diverse community that celebrates reading in a modern and accessible way. It represents the integration of reading into the digital landscape, providing a platform for readers to connect, share, and explore the world of books like never before. Whether you’re a casual reader or a literary enthusiast, BookTok offers a space to engage with books in a way that’s both enjoyable and informative. 

Embracing digital reading: eReaders and eBooks 

Platforms like BookTok have highlighted the appeal of eReaders, eBooks, and various platforms like Kobo, Kindle, and iBook. These devices and platforms have become popular gift ideas, providing access to a vast range of electronic books and connecting users to the BookTok community’s latest literary adventures. 

Gift ideas for the tech-savvy reader 

If a reader in your life follows BookTok, you might have insight into their reading preferences. Here’s how to turn those insights into thoughtful gifts: 

  • eReader: Devices like Kobo and Kindle are popular on BookTok and provide personalized reading experiences. 
  • Digital book subscriptions: Subscriptions to platforms like iBook offer endless electronic book options, resonating with the diverse interests of Gen Z readers. 
  • Curated eBook collections: Aligning with BookTok trends, you can create a personalized eBook library for yourself and others. 

Educational benefits of eReaders  

BookTok promotes reading, and eReaders complement this by offering educational benefits. Whether in school or self-educating, readers can explore digital eReader technology, such as Kobo or Kindle, to support literacy, academic growth, and alignment with BookTok-recommended reading material. 

Incorporating BookTok into reading routines 

BookTok isn’t just a passing trend; it’s a way to enrich reading routines. Encouraging the next generation of avid readers to explore BookTok communities and connect with other readers adds value to their reading experience. Gifts like eReaders and eBook subscriptions link them directly to their BookTok community and favourite reads. 

Encouraging a love of reading in the digital age 

The influence of BookTok on reading habits is multifaceted. It’s created a bridge between social media and the joy of reading, opening up new avenues for gift ideas. 

Whether you’re considering an eReader like Kobo as a gift for yourself or for someone else, you will be engaging with a new era of reading. These gifts aren’t just trendy; they’re thoughtful and versatile, encouraging the young reader in your life to explore, learn, and connect in the digital reading world they love. 


This article was drafted using AI technology and then reviewed, fact-checked, and revised by a member of our editorial team.

Best Buy (assisted with AI)
Best Buy is exploring ways to use AI technology to help us craft engaging content for our customers and fellow tech enthusiasts. It is important to us that we provide you with articles that are timely, accurate, and helpful, which is why our amazing team of writers and editors review, fact-check, and revise any AI-generated content before we post it on our blog. Learn more about our Policy on the Use of Generative AI Content.

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