Home Best Buy Showcase Sony BRAVIA XR TV Overview

Sony BRAVIA XR TV Overview

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Scroll down to see a chart comparing Sony Bravia XR OLED and Full Array LED television models

Place a Sony BRAVIA XR™ television on your wall and witness a TV with picture quality that’s just as natural, detailed, and vivid as looking out your window. Sony BRAVIA XR TVs are the world’s first TVs with cognitive intelligence processing, and they represent the best of both TV panel technology worlds with a striking design and your choice of OLED or Full Array LED.

Sony BRAVIA XR TVs stand alone in their ability to produce real-world picture quality. To achieve a view that mirrors how humans see and hear, Sony BRAVIA XR TVs have technology that cross analyzes every element of your TVs picture, all at once. The result is outstanding images you have to see to believe, all packaged in a design that features an ultra-slim bezel and sizes ranging up to 83” in OLED and 85” in Full Array LED models.

The world’s first TV with cognitive intelligence

The entire Sony BRAVIA XR TV lineup is powered by the all-new Cognitive Processor XR™. Whether you choose the BRAVIA XR OLED, BRAVIA XR 8K, or the BRAVIA XR Full Array LED, your TV will deliver astounding realism to everything you watch.

The Cognitive Processor XR built into Sony BRAVIA XR TVs analyzes the most important elements and divides the screen into hundreds of thousands of zones. It’s able to recognize objects in the zones better than ever before, and the data in each zone is cross analyzed simultaneously for a natural, harmonious boost to colour, contrast, clarity, and motion.

We created an article with more details about the Cognitive Processor XR.

A picture as natural as real life

Not only does the Cognitive Processor XR provide you with the most lifelike picture quality possible, but it also enables Sony BRAVIA XR TVs to present billions of accurate colours, subtle shading, and real-life contrast. BRAVIA XR TVs also have XR Triluminos Pro on board to enhance hue, saturation, highlights, and textures, providing precise details that looks as natural as real life.

Sony BRAVIA XR OLED TVs have 8 million self-illuminating pixels to give you pure black and colours that dazzle on screen. They also have XR OLED Contrast to ensure details are crisp and clear while maximizing brightness. On the other hand, Sony BRAVIA XR Full Array LED TVs use local dimming to independently control sections of the backlight, and coupled with XR Contrast Booster, light levels are optimized for deep, detailed dark areas and crisp peak bright areas.

All Sony BRAVIA XR TVs also feature XR Upscaling and XR Motion Clarity. XR Upscaling provides a level of clarity that’s the same as what your eyes see, showing vivid detail in faces, textures on buildings, and the most natural colours found in nature. XR Motion Clarity ensures your sports and movies are smooth and blur-free, so you can always keep your eye on the puck and clearly see the facial expressions in your favourite action movies.

A display with sound and picture in perfect sync

Sony BRAVIA XR TVs offer you an immersive experience that keeps you focused on the picture from the moment you turn it on. The minimalist One Slate design features a seamless edge bezel that fades away when you’re watching, and both picture and sound exist in perfect harmony thanks to the advanced sound processing used on all Sony BRAVIA XR TVs. No matter what you’re watching your audio will accurately match your screen and everything is upconverted to 5.1.2ch surround sound.

BRAVIA XR Full Array LED TVs feature Acoustic Multi-Audio that use two tweeters on the sides of the TV to immerse you in everything from dialog to intense action on screen. On BRAVIA XR OLED TVs, the screen is the speaker. They have Acoustic Surface Audio+, an advanced screen-speaker technology that microscopically vibrates the TV panel, and built-in subwoofers to create the perfect room-filling acoustics for every movie, soundtrack, or music playlist.

Hey Google controls your TV and smart home

Sony BRAVIA XR TVs have Google TV on board to bring you content from your favourite apps and streaming services. You’ll be able to access over 400,000 movies and TV shows, watch Netflix, Amazon Prime Video, Disney+, Crave, and many more.

Sony BRAVIA XR TVs also offer Apple Airplay 2, Amazon Alexa, and Google Assistant Built-in. You can use your voice to search for content or ask Google questions to find out sports scores, what the weather is like, and even use your Sony BRAVIA XR TV to control other smart home devices or see your security cameras. Just say “Hey Google” and ask your TV to turn up the volume, dim the lights, or stream your latest vacation photos.

 

Comparing Sony BRAVIA XR TVs: Which one is right for you?

No matter the panel technology, Sony has the right TV for you. As mentioned above, all Sony BRAVIA XR TVs are powered by the all-new Cognitive Processor XR which delivers a picture quality closer to how we see the world around us with enhanced contrast and natural colours. BRAVIA XR OLED line-up includes the A80J series (available in 55”, 65”, and 77” sizes) and upgrades to the brighter A90J series (available in 55”, 65”, and 83” sizes). BRAVIA XR Full Array LED line-up includes the X90J series (available in 50”, 55”, 65”, and 75” sizes).

How to decide between OLED and LED displays

When choosing between OLED and LED panel technologies, consider how much light is in the room. LED TVs, especially TVs equipped with Full Array LED backlighting, can get much brighter and be easier to see in brightly lit rooms with a lot of windows. OLED TVs are great for darker rooms or where you can control the light coming in. As for picture quality, each panel technology has its advantages. The increased brightness of Full Array LED TVs makes HDR content look more vibrant and vivid and pop off the screen. On the other hand, the ability of OLED TVs to produce pure black can produce a more cinematic effect.

In the BRAVIA XR OLED line-up, the A80J series is great for everyday usage, watching 4K content from your favourite streaming services, or TV from your cable/satellite provider. The main advantage to step up to the A90J series is overall brightness. The A90J features XR OLED Contrast Pro which further enhances the contrast range and pushes the peak brightness of OLED to new levels, significantly benefiting HDR and Dolby Vision content. In the BRAVIA XR Full Array LED line-up, the X90J series is the go-to for your everyday TV watching needs and is great for streaming the latest 4K shows and movies and catching your favourite sports team in action. No matter which panel technology or TV series you choose, all Sony BRAVIA XR TVs come equipped with Google TV with Google Assistant with access to all your favourite streaming services and the latest HDMI 2.1 features including 4K/120fps, ALLM and VRR1.

1 4K/120fps compatible game required. VRR available by future firmware update.

BRAVIA XR OLED Comparison Chart
Product Sony BRAVIA XR A80J Sony BRAVIA XR A90J
Sizes 55″ / 65″ / 77″ 55″ / 65″ / 83″
Processor Cognitive Processor XR Cognitive Processor XR
Contrast Technology XR OLED Contrast XR OLED Contrast Pro
Colour Technology XR Triluminos Pro XR Triluminos Pro
Motion Technology XR Motion Clarity XR Motion Clarity
Sound Technology Acoustic Surface Audio+
3D Surround Upscailing
Integrated Subwoofer
2.1 ch / 30W
Acoustic Surface Audio+
3D Surround Upscailing
Integrated Dual Subwoofers
2.2 ch / 60W
Smart Platform Google TV Google TV
Smart Features Built-in Google Assistant
Chromecast built-in
Works with Alexa
Works with Apple AirPlay
Built-in Google Assistant
Hands-free Voice Search
Chromecast built-in
Works with Alexa
Works with Apple AirPlay
Enhanced Entertainment Dolby Vision & Atmos
IMAX Enhanced compatible
Netflix Calibrated Mode
Dolby Vision & Atmos
IMAX Enhanced compatible
Netflix Calibrated Mode
Special Features Ambient Optimization – Light Sensor
Acoustic Auto Calibration
Voice Zoom 2
Multi-position Stand
Ambient Optimization – Light & Colour Sensor
Acoustic Auto Calibration
Voice Zoom 2
Multi-position Stand
Backlit Remote
Integrated cable management
LED Comparison Chart
Product Sony X85J Sony BRAVIA XR X90J
Sony X85J LED TV image
Sizes 43″ / 50″ / 55″ / 65″ / 75″ / 85″ 50″ / 55″ / 65″ / 75″
Processor X1 4K HDR Processor Cognitive Processor XR
Contrast Technology Dynamic Contrast Enhancer XR Contrast Booster 5
Colour Technology Triluminos Pro XR Triluminos Pro
Motion Technology Motionflow XR XR Motion Clarity
Sound Technology X-Balanced Speakers
2 ch / 20W
Acoustic Multi-Audio
3D Surround Upscaling
Sound positioning tweeters
2 ch / 20W
Smart Platform Google TV Google TV
Smart Features Built-in Google Assistant
Chromecast built-in
Works with Alexa
Works with Apple AirPlay
Built-in Google Assistant
Hands-free Voice Search
Chromecast built-in
Works with Alexa
Works with Apple AirPlay
Enhanced Entertainment Dolby Vision & Atmos Dolby Vision & Atmos
IMAX Enhanced compatible
Netflix Calibrated Mode
Special Features Ambient Optimization – Light Sensor
Acoustic Auto Calibration
Ambient Optimization – Light Sensor
Acoustic Auto Calibration
Voice Zoom 2

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