Sharp and Insignia Roku TV models will be available for purchase this month at Best Buy stores in Canada and from


Announced at this year’s Consumer Electronics Show, Roku TV integrates the smart functionality of standalone Roku players into HDTVs for seamless integration and access to a world of streaming entertainment.


By becoming the default Smart TV software on these HDTVs, Roku OS  enables quick and easy access to tons of content and online services for connected TVs.








Affordable innovation

Insignia Roku TV models will be available in 32” and 55” screen sizes.  

“Insignia is known for producing affordable, quality TVs that are available exclusively at Best Buy. With this partnership, we’re introducing Roku TV to consumers in Canada for the first time,” said Chas Smith, general manager of OEM for Roku. “These Insignia Roku TV models provide great value and we’re confident they will be very popular among consumers.” 


Sharp Roku TV models are coming in 43″ and 50″ screen sizes, giving potential buyers a good range of HDTVs to choose from. 

”We are pleased to offer Sharp smart TVs that run the Roku OS and provide consumers with an easy and elegant way to enjoy their entertainment,” said Vishnu Rao, director of technology planning for Sharp Electronics. 



Sharp and Insignia Roku TV models Roku’s award-wining operating system (Roku OS) and now deliver a simple smart TV experience. 


Roku TV models are a natural evolution of Roku 2 and Roku 3 set-top boxes as well as the popular Roku Stick.


In addition to a personalized home screen that enables quick, easy access to all TV entertainment sources, Roku TV models include access to more than 1,400 streaming channels in Canada. 

Streaming channels available on the Roku platform feature movies and TV episodes plus live sports, music, news, fitness, and much more. Roku Search can be used to find availability and pricing for movies and TV shows across many top streaming channels. They can also search for actors and directors and view filmographies.

roku-remote.pngSharp and Insignia Roku TV models received the Netflix Recommended TV designation indicating they offer easy access to Internet TV services, faster performance, and new features that enable a next-­‐generation smart TV experience. Something worth considering if you like to binge-watch TV shows and movies from the service.

Personalization front and centre

The Roku TV home screen can be personalized with icons for favorite TV entertainment choices, including devices such as game consoles, cable boxes and Blu-ray players, together with favorite streaming channels.


Consumers no longer need to navigate through multiple inputs and complicated menus that have plagued other smart TVs. Now, in just a few clicks of the remote, consumers can watch a live television show, stream a movie or listen to a favorite song all from their Roku TV home screen.


Roku Feed on tap


Roku TV models also feature Roku Feed, a new feature that lets consumers know when favorite entertainment becomes available to stream — and at what price.


When browsing within Movies Coming Soon, consumers can “Follow” popular in-theater movies they are interested in and Roku will deliver automatic updates when relevant streaming information about the movie becomes available. 


roku-mobile-apps.jpgUpdates are provided when a movie is first released to streaming, becomes available from additional streaming channels or changes price.


Consumers control Roku TV with a remote designed especially for the Roku OS.  This simple and intuitive remote control has half the buttons of a traditional TV remote and includes a directional pad for additional convenience. 



Mobile ready


Roku TV can also be controlled with a mobile device using the free Roku mobile app for iOS, Android and Windows Phone. 


The iOS and Android versions also support voice search. In addition, consumers can cast Netflix and YouTube, as well as personal video, photos and music, directly from their mobile device to their Roku TV.


The Sharp and Insignia Roku TVs will soon be available exclusively from Best Buy.





Gadjo is a veteran journalist covering consumer technology, lifestyle and business. He has written for international newspapers, magazines and online publications. He is founder of as well as an avid photographer and travel enthusiast.