Do you know what I just realized that surprised me? It’s been a long time since I was really excited about a new TV. I mean the kind of excitement I used to feel as a kid going to a hockey tournament.
I’ve worked in the TV industry for over 20 years, and it’s true. I haven’t been blown away by a new advancement in TV technology since the advent of high definition TV (HDTV). HDTV represented a monumental leap forward for the television viewing experience. It redefined our expectations of what is typically the largest screen in the home and ushered in a new era of entertainment. Since then, television manufacturers have worked tirelessly to engineer the next great leap forward in TVs—trying to create the next great evolution that would inspire Canadians to rush out and upgrade to a new generation of screens.
But don’t take my word for it. My son told me last weekend as we watched the hockey game on our new SUHD TV that he felt he could almost reach out and touch the fans in the stands. I couldn’t have agreed more. I knew exactly what he was talking about, especially in terms of picture and sound quality. The new Samsung Curved Sound Bar we had connected to the SUHD takes listening to the game to another level with over 300 Watts of sound and built-in side speakers.
As someone who has worked in the TV industry for more than 20 years, I’ve seen the excitement that surrounds the launch of new TV technologies, and it’s only now, with our latest televisions, that we believe Canadians will be able to experience a new era of entertainment. With SUHD TV, it’s time for Canadians to once again get excited about the future of television, to experience their favourite movies in a whole new way, and to enjoy all of the content available in our new digital reality through the ultimate immersive viewing experience.
With the launch of the SUHD, we’ve taken picture quality and design to the next level, while making it seamless to move between traditional television sources and digital on demand services. Quite simply, we want consumers to rethink the way they see the TV in their homes. With SUHD, the television becomes so much more than a screen for viewing the Stanley Cup® Playoffs—it now brings fans even closer to the game, thanks to our partnership with the NHL®.
More colours and Deeper blacks
We want consumers to rediscover that feeling they felt when they watched their first movie on an HDTV. To do so, we’ve designed every SUHD TV to include a display that incorporates Samsung’s proprietary and eco-friendly nano-crystal technology, which produces remarkably high colour purity and light efficiency.
Of course, the SUHD isn’t just for new 4K content. In addition to upscaling HD content it also makes all the DVDs and Blu-rays on your shelf look better. The SUHD re-mastering engine analyzes the brightness of images instantly to minimize additional power consumption while expressing ultimate contrast levels, producing images with much darker blacks and elevated brightness.
When designing the SUHD, our inspiration was drawn from contemporary art and architecture; the curved design is both immersive and stylish, a centrepiece for the living room that is as beautifully designed as it is functional.
Innovative Tizen Operating System
With the next generation of picture quality and TV design comes a next generation operating system, capable of giving you access to the wide world of content sources all on a single platform. Our SUHD TVs feature the innovative Tizen operating system, which is a platform that has been engineered to stand the test of time and become the operating system of the future. Tizen provides users with an integrated entertainment experience that’s smarter, easier to use and more intuitive than previous Samsung models.
Samsung has also redesigned Smart Hub, making content more accessible and responsive. We know that consumers watch content across multiple devices in their home, which is why we engineered the SUHD with Quick Connect, Samsung’s Smart TV software that automatically searches for Samsung mobile devices nearby and connects them (via Bluetooth®, Wi-Fi® or Wi-Fi Direct®), making sharing and consuming content between mobile devices and TVs instantaneous.
Finally, it’s worth noting that the SUHD, like all Samsung TV’s, is Energy Star 6.1 Certified, does not contain any lead or mercury, and has an ECO Sensor that automatically adjusts power consumption based on the lighting in the room.
With SUHD, we believe we have created a new unparalleled entertainment experience that will bring back that feeling of excitement you had when you first saw an HDTV.
SUHD enhanced picture quality, stunning colour and unique, modern design, allows the entire family to see more, hear more and feel more. Get ready to be amazed!
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