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Do you know what I just realized that surprised me? It’s been a long time since I was really excited about a new TV. I mean the kind of excitement I used to feel as a kid going to a hockey tournament.

I’ve worked in the TV industry for over 20 years, and it’s true. I haven’t been blown away by a new advancement in TV technology since the advent of high definition TV (HDTV).  HDTV represented a monumental leap forward for the television viewing experience. It redefined our expectations of what is typically the largest screen in the home and ushered in a new era of entertainment. Since then, television manufacturers have worked tirelessly to engineer the next great leap forward in TVs—trying to create the next great evolution that would inspire Canadians to rush out and upgrade to a new generation of screens.

At Samsung, we believe we’ve created just the experience consumers have been waiting for. And it’s called SUHD TV.

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But don’t take my word for it. My son told me last weekend as we watched the hockey game on our new SUHD TV that he felt he could almost reach out and touch the fans in the stands. I couldn’t have agreed more. I knew exactly what he was talking about, especially in terms of picture and sound quality. The new Samsung Curved Sound Bar we had connected to the SUHD takes listening to the game to another level with over 300 Watts of sound and built-in side speakers.

As someone who has worked in the TV industry for more than 20 years, I’ve seen the excitement that surrounds the launch of new TV technologies, and it’s only now, with our latest televisions, that we believe Canadians will be able to experience a new era of entertainment. With SUHD TV, it’s time for Canadians to once again get excited about the future of television, to experience their favourite movies in a whole new way, and to enjoy all of the content available in our new digital reality through the ultimate immersive viewing experience.

With the launch of the SUHD, we’ve taken picture quality and design to the next level, while making it seamless to move between traditional television sources and digital on demand services. Quite simply, we want consumers to rethink the way they see the TV in their homes. With SUHD, the television becomes so much more than a screen for viewing the Stanley Cup® Playoffs—it now brings fans even closer to the game, thanks to our partnership with the NHL®.

More colours and Deeper blacks

We want consumers to rediscover that feeling they felt when they watched their first movie on an HDTV. To do so, we’ve designed every SUHD TV to include a display that incorporates Samsung’s proprietary and eco-friendly nano-crystal technology, which produces remarkably high colour purity and light efficiency.

Of course, the SUHD isn’t just for new 4K content. In addition to upscaling HD content it also makes all the DVDs and Blu-rays on your shelf look better. The SUHD re-mastering engine analyzes the brightness of images instantly to minimize additional power consumption while expressing ultimate contrast levels, producing images with much darker blacks and elevated brightness.

When designing the SUHD, our inspiration was drawn from contemporary art and architecture; the curved design is both immersive and stylish, a centrepiece for the living room that is as beautifully designed as it is functional.

Innovative Tizen Operating System

With the next generation of picture quality and TV design comes a next generation operating system, capable of giving you access to the wide world of content sources all on a single platform. Our SUHD TVs feature the innovative Tizen operating system, which is a platform that has been engineered to stand the test of time and become the operating system of the future. Tizen provides users with an integrated entertainment experience that’s smarter, easier to use and more intuitive than previous Samsung models.

Samsung has also redesigned Smart Hub, making content more accessible and responsive. We know that consumers watch content across multiple devices in their home, which is why we engineered the SUHD with Quick Connect, Samsung’s Smart TV software that automatically searches for Samsung mobile devices nearby and connects them (via Bluetooth®, Wi-Fi® or Wi-Fi Direct®), making sharing and consuming content between mobile devices and TVs instantaneous.

Finally, it’s worth noting that the SUHD, like all Samsung TV’s, is Energy Star 6.1 Certified, does not contain any lead or mercury, and has an ECO Sensor that automatically adjusts power consumption based on the lighting in the room.

With SUHD, we believe we have created a new unparalleled entertainment experience that will bring back that feeling of excitement you had when you first saw an HDTV.

SUHD enhanced picture quality, stunning colour and unique, modern design, allows the entire family to see more, hear more and feel more. Get ready to be amazed!

NHL, the NHL Shield and the word mark and image of the Stanley Cup are registered trademarks of the National Hockey League. © NHL 2015. All Rights Reserved.

 

 

1 COMMENT

  1. I wonder what SUHD stands for, “Super Ultra High Definition”? “Samsung Ultra High Definition”? So basically, it’s just the same old UHD and Samsung is using hyperbole to make sales. It’s the same old story “deeper blacks” “richer colours” “more dots” and that insufferable curved screen Samsung keeps trying to peddle. Curved screen TV’s; one-seater car of the TV world. I guess at least he didn’t call this a revolution, because if indeed the numbers are slightly better on this TV, then it is at best a slight incremental evolution in the technology.

     

    The concept of flat and wide screen HDTV’s had just become more widely available when I bought my first TV, but they were still using CRT technology. Monster rear projection TVs had been around for a while before that but weren’t widely adopted. Flat HDTV screens were a revolution atthe time though, even if they were CRT. Those old curved tubes were really awful, and got worse over time. When I got that first HDTV (which if I remember was 1080i) HD content was not widey available yet.

     

    The next time I got a new TV, plasma had been around for a few years, then LCD came out, which reportedly got rid of the ghosting and was more vivid than plasma at the time. The real revolution here, and it was, was that TV’s were now just large picture frames, not the massive back breaking bricks they had been up until now, and they were apparently more energy efficient than CRTs(I think there’s been some debate on that now).

     

    3D technology made me raise my eyebrows for a sec, but I quickly lost interest mostly because I realized that the way 3D was accomplished was bad for the eyes over the long term (and that 3D wasn’t widely available anyway).

     

    Next was smart TVs and that actually had me relatively excited and wanting to upgrade, until I realized that pretty much any next generation “cable box” turns any TV into a smart TV, as do devices like Google Chromecast.

     

    4K might be a worthwhile purchase sometime in the future, but by the time I’m ready to upgrade, it might be 8K or 16K. I’m quite happy with my 1080p. The jump from 1080p to 4K is not like the jump from curved CRT tubes to flat HDTV LCDscreens, not even close. I don’t know what the next revolution will be, but I don’t see it on the horizon yet. Maybe holographic TV that doesn’t make you go crosseyed? Like the Star Trek holodeck?

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